A good article starts with a brief lead section introducing the topic

Paragraphs should be short enough to be readable, but long enough to develop an idea. Overly long paragraphs should be split up, as long as the cousin paragraphs keep the idea in focus. One-sentence paragraphs are unusually emphatic, and should be used sparingly. Articles should rarely, if ever, consist solely of such paragraphs.

Lists are very effective to:

• Structure content
• Make content easily readable
• * You can structure complex content with sub-lists

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